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Blue Shield of California wanted a unique learning solution to shift their internal culture to represent their new brand values.
In a historically traditional industry that is highly regulated, Blue Shield of California (BSCA) sought to differentiate itself by invigorating its brand and company culture. An organization-wide employee survey indicated that to achieve this, a more engaged and empowered workforce was needed.
BSCA partnered with PDI Ninth House to design and implement a blended learning and development program that was more than just another training event. Leveraging Ken Blanchard’s Situational Leadership® II, the program was implemented from the top down, with a unique design for each level of management.
Within four months, 200 of the 500 managers had completed the first four components of the program. It gained significant momentum, evidenced by a continuous level of participation. Initial feedback by participants indicated that it substantially improved key manager skills.
Learn how PDI Ninth House can engage your employees through blended learning solutions.